For your social media account to be engaging, it isn't enough to post an exterior shot or one of the wide-angle shots of a room of a house listing. You need to build your brand, sell your services and the homes by posting...
You don't always need to post content of the homes your are selling. One example is the Instagram account @peterandpaige. Its market is luxury homes, however the tactics are the same for mid-level or entry-level homes--keep the people interested and engaged.